Deeper Dive

 

Why this? Why now?

 

Everyone’s under duress. But ambition to do great work and make good things happen in the world is alive and kicking.

It just takes a little more wrangling and budgetary smarts to make strategically-punchy, creatively-compelling things happen.

So, whether you’re looking for a simple solution to a tactical challenge, or a more slow-burn build-up of activity, there’s a few ways we can help.

Or you can simply go for one of the pre-packaged approaches below… 

 
 
 

Off-the-shelf Solutions

a) Short Medium Term

Product - Brand Surgery

Cost: £3,000 - 9,000 + VAT 

Timeline: 14 days

Deliverables:
Pre-BrandSurgery Questionnaire - 1 hour BrandSurgery Call & Discussion - 2 page Initial Diagnosis Output  + Recommendation - 30 minute follow up call. 

 

b) Medium Long Term

Product - Brand Impact Report

Cost - £9,000 - 15,000 + VAT

Timeline - 28 days

Deliverables:
A Written Report & Recommendations

 
 

What is it?

The TAF Brand Impact Report is a light-touch, simply-structured assessment of your brand, designed to help you play a better tactical game, improve brand resilience and drive increased Cultural cohesion, focus and performance while delivering greater economies and efficiencies across all the board to meaningful and commercial effect. 

The Report will identify 3 key areas for potential improvement with a suggested programme of works to deliver improvements and optimise the brand in those areas.

All subsequent works, whether undertaken by TAF, TAF Recommended Providers or the client’s existing agencies, are additional in scope and cost.

TAF are wholly happy to facilitate all and any further works in liaison with existing internal or external agencies if so required

Report Format

  • Executive Summary

  • Purpose

  • Presence

  • Productivity

  • Performance

  • Recommendations

What will we need from you?

  • Stated Company Purpose

  • Vision Mission & Values

  • Product & Services Summary

  • Sales & Marketing Overview - strategy

  • Brand Positioning & Brand Architecture including brand guidelines

  • Communications Campaigns & Activities

  • Culture/HR strategy and Engagement Programmes

  • Partner - Collaborations and Marketing

  • Digital Strategy & Platform - Web/.Content & Social Strategy/Current Materials

  • Data Model & Governance, Customer Insights &CRM Approaches

  • Product & Innovation Strategy & Funnel

  • Operational Structure & Strategy [operational improvements or upgrades planned]

  • Value Chain & Supply Chain Modelling & Working Assessment

Remember - the assessment will only be as rich and textured as the information that underwrites. Providing as much as is possible is critical to best outcomes