People
All for one and one for All
TAF is spearheaded by one person, but at the drop of a hydra’s hat, it can be many. When required, as with Genomics England, TAF convened a Social Strategist and a Web Specialist to deliver on a 100,000 ThankYous campaign to mark the end of the 100,000 Genomes Project
We’ve been around
The one is a seasoned professional with 360 degree view and active experience of the complete brand Universe both directly as the actual doer and indirectly as the convener, curator and manager of teams to undertake the works under direction
Julian Borra – Founder
TAF Engine Room
Core Strategy
Working with the Corporate Strategy Team in building out the core strategy
Purpose
Development & Definition including Social & Sustainability focus
Culture & People
Alignment Engagement & Activation - & on boarding programme design
Creative Strategy
Interpretation of Core Strategy into a brand Communications ready strategy
Creative ideation & Direction
Creation of Brand Comm platforms and Campaign ideas for both internal and external customer
Creative Implementation
Development snd delivery of brand comms & campaign assets and materials
Digital Strategy & Implementation
Development of brand Content editorial and resource models in support of the Brand Comms Platform & ideas
Project Direction & Implementation
As part of a core steering and leadership team
Innovation & R&D
In collaboration with working product teams to develop innovation and NPD threads that create service and product proofs of Purpose and brand idea