Approach
Before one finger is raised in the pursuit of anything, you need a starting point. And at TAF that’s called a TAF PoV.
TAF PoVs aim to be surprising, inspiring, up-beat and light-touch - but most importantly, they’re meant to make you think.
For example:
Moore’s Law is a wonderful thing BUT the flaw in the law is us. We simply do not accelerate at the same speed as our technology and data processing. So when you’re plotting a mass digital transformation, remember you need to bring your people with you. Company cultures are not systems you can just upgrade and people are not bots you just reboot. You can’t just flip a switch. To meaningfully transform bench mark the human Her and Now not just the digital horizon – and then build a culture nurture plan to fit that truth and make that journey.
Do we have a thing?
Sure we’ve got a thing. We call it the 4 P’s:
Purpose. Presence. Productivity. Performance.
TAF views brands, however large or small, through four simple lenses to create one 360˚ picture. We can have a PoV on all, some or just one of those lenses if desired. But that’s down to a longer conversation – scope – and budget of course.
