Oh yes!
Churchill. The Dog-father of all friendly, animated brand icons who do merchandise. A character who went from day-time TV to super stardom, reaching into everyday culture, in the pub, on the golf course, in the laundrette. When School children, were asked who Winston Churchill was, most children said the ‘dog off the telly’. Star of TV, Radio and print Churchill resided over the helm of a booming business for 25 years until reincarnated as a Church-chilled dog on a skateboard.
Scope: Brand Campaign Development. Character Development. Creative Direction. Film & Radio scripting. Print. Product Development. Merchandise development. Internal Activation.