There was a time when the idea that wind-power could provide scale energy alternatives to oil & gas was mind blowing. So when the original pure-player wind energy brand lost its way, redefining its meaning and purpose was critical to clean renewable energy success. Vestas. ‘Wind. It means the world to us.’ Task? Reset Vestas people at the heart of the new proposition and purpose, measurably and meaningfully.
Scope: Creative Strategy. Brand Purpose. Brand Idea. Brand campaigns. Internal Activation. Digital Brand Academy. Brand Tone of Voice.