Super Boutique.
Sometimes you can have a wealth of beautiful everything but still struggle to find the heart of it. Edwardian had the starters of a Londoner Hotel brand. We even had Benedict Cumerbatch lighting the way: inviting us to picture a place; an extraordinary place.
BUT something was missing.
How to encapsulate a multi-layered multi-sensory luxury experience in a simple, elegant phrase?
Super Boutique is the positioning we alighted on.
Super Boutique and A New Hotel Category of One.
Powered by Brilliant Collisions & Elegant Addictions
SCOPE: Brand Essence & Proposition. ToV. Web Look & Feel. Creative Direction of Design Assets. Development of Magazine-Mind news letter style. Communications and product Brand Ideas.
Edwardian Culture &
The Spark of the Brilliant Host.
Brand & Culture Propositions are all well and good but if you can’t light them up from the inside out and the ground up, one person at a time, they just won’t fly.
The essence of Edwardian - The Brilliant Host - needed to come to life - be switched ON in every person shaping the Edwardian customer experience.
So that’s what we did, one person at a time.
SCOPE: Edwardian Brand Architecture & propositional Framework. Cultural Definition of the Essence. Employee Focus Internal Activation Campaign. HR alignment of Culture Campaign with Core-capabilities Framework