SAMSEN, are a next-gen recruitment consultancy providing not only recruitment brokerage and a meeting place but also community, mentorship and guidance for the bright young things in tech.

In pursuit of that, SAMSEN developed a Personal Development Toolkit to help talent who wanted to renegotiate their Life and Work balance on their own terms and to their own benefit.

The toolkit offered a light touch yet profound solution - but it needed to fit into a more formal and structured proposition – one with a tone and attitude that felt ‘more than’ the usual talent agent with a bit of hand holding.

So we developed the LIFEWORKS idea as the framework on which all of SAMSEN’s personal development toolkits, coaching and advice would sit. The simple premiss of LIFEWORKS? that Life is a work in progress, into which work needs to fit, but not to the detriment of the life.

Given that, when used properly, the toolkit ‘opened up’ the individual mind to a far bigger and more expansive concept of what they could and should Do and Be in the world, we developed the campaign thought – Unleash your Innerverse as the call to action for Spring Summer 2023.