Cox London
A full immersion led to the simple realisation that, for all their remarkable exterior aesthetic and materiality, their discerning line, form and functional beauty, the essence of every COX piece lay within. From the original idea, the artistry and sculpted conceiving to the essential materials and traditional craft processes that shaped them to every moment of finishing invested in each piece – it was The Nature Within every piece that set them apart.
And that was the essence we applied, in an ethos book, a refreshed web experience, in the social channels and in a project - the Hands of The Makers exhibition – a series of portraits by award winning photographer Alun Callender celebrating the most precious tools of every COX person – their hands.