Payji
In search of a new more purposeful narrative we alighted on a simple one for PAYJI – people powered payments solutions where every tap gives something back. This shift away from payments and transactions towards people and solutions inspired a tribal totem cum kartouche Payji logo idea that side stepped the faceless sharp cornered techy company motifs in favour of something with some humanity and edge, using glyphs and emojis to individualise and personalise.
Once the Masterbrand was defined we turned our attentions the product brand – extracting the playful cat face from the tribal Masterbrand logo, shaping into a simple pay button i.d