VOOM
Why just push digital bandwidth when you could also unleash entrepreneurial mind width. VMB wanted a purpose that raised them above and beyond BT’s superior reach, presence and budget. VOOM was the answer. A purposeful campaign that used Connectivity Community and Competition to unleash digital advantage in great Small British businesses – multiplied to the power of Branson and his global entrepreneurial superstar players and Millions in prizes.
Scope: Creative Strategy. Brand Campaign Idea. Creative Direction. Campaign Look & feel. Tone of Voice. Internal Team Building. Stakeholder & Partner Management & Direction. Film Idea Development & Production. Event Concepting and Planning. Content & Social campaign Development.